Purple Flag Award
Following the NightVision research, the Civic Trust has developed a new international standard for the way town and city centres are managed at night called Purple Flag Accreditation.
The aims of the Purple Flag Accreditation are to focus national attention on the rich potential of town centres in the evening and at night, to drive up standards overall and to replace current negative perceptions with a positive vision which aims to be the antidote to years of negative publicity.
The new Purple Flag Accreditation will be conferred on those centres that meet defined standards, under four broad headings.
Town centres should be:
- 1. Well regulated and hospitable
- 2. Accessible and attractive
And they should offer:
- 3. A good balance of mixed uses
- 4. A vibrant choice of entertainment
The Purple Flag standard will set the benchmark (see the Purple Flag Appraisal) for the performance of centres. It will demonstrate to residents, shoppers, tourists and visitors that accredited centres are clean and safe, enjoyable and accessible. It will give councils and partnerships a valuable tool in promoting a positive image. It will lead to a better balance of activities and entertainment and will generate economic success. It will provide a vision for success.
For further information, please click here to register for an Introduction to the Purple Flag Award
Purple Flag Accreditation was launched to a Parliamentary audience on 1st July 2008. A number of local authorities have already signed up to become Purple Flag Pathfinders and Champions, including Westminster City Council and Bath and North East Somerset Council (see details of other Purple Flag Pathfinders and Champions).
You can find out more by reading about the Civic Trust’s commitment to Purple Flag.